Posted by Barron • Personal • Random Thoughts • Comments • Permalink

Kia’s “The Power to Surprise” has got to be the worst tagline, especially for a car company. Are the cars surprisingly good? Do Kia’s surprise pedestrians or bicyclists more than other vehicles when you pull out in front of them? Are we supposed to be surprised that Kia’s haven’t gone the way of the Yugo already? I would think you’d want your car to be thought of as reliable, stable, consistent, and predictable. You want to know exactly what your car is going to do when you step on the gas, or push hard on the brakes. That’s not a time when you want to be surprised.